JOB TITLE: Marketing Communications Manager
SALARY: £61,344 - £68,160
LOCATIONS: Edinburgh,Bristolor Halifax
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
Are you prepared to help develop a centre of excellence for reactive communications that elevates our brands during key moments? As a Marketing Communications Manager in the Reactive Communications team, you will drive quick, daring, and culturally relevant activities across Lloyds, Bank of Scotland, and Scottish Widows. You will deliver both proactive and reactive campaigns, stunts, and activations that generate buzz, positive sentiment, customer relevance, and commercial success.
This role requires quick action, recognizing the right opportunities, and transforming them into compelling ideas that reach the right audience at the perfect moment and place. Following Lloyds' commercial strategy and our core beliefs,you’llhelp our brands appear with intention, stand out culturally, contribute meaningfully to customers, and support growth goals.
Enjoy culture, creativity, speed, media, and solving problems in real time?Here’syour opportunity to create a new working style. It helps our brands move fast, think bigger, and deliver fame-driving ideas with real impact.You’lljoin a dynamic team that blends brand, product, social, media, agency, risk, and commercial partners. Together, you will produce reactive daily moments and planned proactive campaigns. From cultural events to fast social content, OOH, FOOH, influencer, and PR-led initiatives,you’llcontribute to making our brands known for quick thinking, clever creativity, and memorable customer experiences.
We want energy, judgment, resilience, and a ‘can-do’ attitude. Ifyou’reproactive, inquisitive, comfortable with uncertainty, and excel when things move fast,you’llfit right in.You’llhelp usmaintainrelevancy throughout the year while balancing speed with solid oversight, clear measurement, and customer-first thinking.
Lead the delivery of proactive and reactive moments, stunts, and activations that generate talkability, positive sentiment, engagement, and commercial impact across paid, owned, and earned channels.
Help build a leading reactive communications centre of excellence for big thinking, innovative, right time, right place ideas that land in moments that matter for our customers and brands.
Detect and capitalise on cultural, customer, product, and market occasions quickly, producingtimelyinitiatives that increase relevance and driveengagement.
Shape responsive campaign support hardwired into business and customer priorities, including major cultural moments, seasonal events, sponsorships, product launches, and brand campaigns.
Establish daily and continuous listening principles, using insight, platform trends, social sentiment, and cultural signals to find opportunities with speed and relevance.
Partner across Full Funnels, Accelerator teams, agencies, GCA, risk, media, and commercial teams to unlock growth, create clarity, and deliver integrated reactive activity at pace.
Build clear measurement frameworks for success, tracking fame, engagement, sentiment, speed to market, customer value, and commercial contribution, then turning findings into future improvements.
Inspire and guide a high-performing team, fostering collaboration, accountability, pace, curiosity, and continuous learning.
Manage budgets, ensuringaccurateplanning, PO control, reporting, and efficient use of media and production spend.
Join us and, give us your best andwe’llgive you ours. Here,you’llmake a difference to customers,you’llenjoy a fulfilling career whereyou’refree to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities-you’llfind them all here.
We know thatgreat talentcomes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, andwe’recommitted to creating an environment in which everyone can thrive,learnand develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance,locationand working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet theminimumcriteria for the role with a disability, long-termhealthor neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
Ready to make an impact? Apply today.
