Excited to grow your career?
Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.
We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!
About the role
The Head of Website and Conversion Rate Optimisation (CRO) is a strategic leadership position responsible for optimizing the performance, speed, user experience, and overall functionality of the company’s website. This individual will lead a team of specialists and collaborate closely with cross-functional teams such as IT, digital delivery, marketing, product and design to ensure the website delivers seamless, efficient, and high-performing experiences. The role requires both a technical understanding and an ability to align performance goals with business objectives.
What you’ll be doing
- Lead the optimization of HL’s public-facing website and app.
- Develop and execute the company’s digital experience strategy, aimed at optimising web and app users’ experience of HL.
- Oversee the design, development, and continuous improvement of intuitive, responsive, and visually appealing digital experiences.
- Drive digital transformation initiatives and collaborate with UX/UI teams to create user-centric digital solutions.
- Leverage user research, analytics, and customer feedback to continually refine digital interfaces
- Work closely with marketing, product, digital delivery, IT, and design teams to ensure a unified and consistent digital experience.
- Coordinate with stakeholders to ensure seamless integration of digital projects across platforms.
- Use analytics tools to monitor performance, track customer behaviour, and analyse KPIs.
- Generate reports and insights to guide decision-making for digital initiatives and inform continuous improvements.
- Drive the implementation of A/B testing and experimentation to optimize user experience and conversion rates.
- Identify emerging digital trends and technologies that could improve the digital experience.
- Ensure website optimization aligns with SEO best practices and mobile performance standards.
- Monitor website indexing, crawlability, and ensure that technical SEO elements are aligned with performance goals.
- Drive mobile-first development strategies to ensure a smooth and fast user experience for mobile users.
- Lead, mentor, and develop a high-performing digital experience team, including copywriters, designers, CRO and personalisation specialists.
- Manage external vendors and agencies to support specific digital projects.
- Communicate digital strategies, progress, and results to stakeholders across the organization.
- Present and advocate for digital initiatives to drive organizational buy-in and support.
About you
- Proven track record in digital experience or eCommerce, in a leadership position.
- Strong portfolio of successful digital projects across various platforms (web, mobile, e-commerce, social media, etc.).
- In-depth understanding of UX/UI principles, digital technologies, content management systems (CMS), customer journey mapping, CRO and responsive design.
- Familiarity with tools such as Google Analytics, Adobe Analytics, heat mapping tools, and A/B testing platforms.
- Experience with CRM, e-commerce platforms, and integrations across multiple channels.
- Strategic mindset with the ability to drive digital initiatives that align with business objectives.
- Strong communication and presentation skills, with the ability to effectively articulate ideas and strategies to both technical and non-technical stakeholders.
- Ability to analyze complex data and extract actionable insights.
- Strong problem-solving skills and a focus on finding innovative solutions to digital experience challenges.
Interview process
The selection process will incorporate competency-based questions including an assessment of your knowledge and transferable skills. For candidates who progress to the next stage, there will be a presentation or assessment to prepare and an online psychometric assessment.
Working Schedule
This role is based in our Bristol head office, BS1 5HL. This is a permanent full-time role, Monday to Friday. For this role we offer a hybrid flexible working pattern of working in the office and at home.
Why us?
Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
- Discretionary annual bonus*and annual pay review
- 25 days* holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance*
- Health care cash plans - including optical, dental, and outpatient care
- Health screening programme
- Help@hand- confidential support including mental health counselling and remote GP
- Wellhub - unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes with bike storage and shower facilities
- Inhouse barista and deli serving subsidised coffee and sandwiches
- Two paid volunteering days per year
* dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
