JOB TITLE: Assistant Manager, Marketing Analytics
SALARY: £48,987 - £54,430
LOCATION(S): Bristol,Edinburgh, Chester,Halifaxand Leeds
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
Join Lloyds Banking Group’s Marketing Effectiveness team, part of Customer Insights, Planning & Effectiveness within the Brands, Marketing & Experience (BMX) function. BMX is a Group-wide team dedicated to building strong, inclusive, and sustainable brands that enhance customer experience and drive growth.
We’re looking for a curious and data-driven Assistant Manager to join our growing Marketing team at Lloyds Banking Group. This is a fantastic opportunity for someone with a strong foundation in marketing analytics who are ready to take the next step in their career. If you enjoy working with data, uncovering insights, and helping shape marketing strategy, we’d love to hear from you!
You’ll support the delivery of marketing performance insights. You’ll work closely with senior analysts, media teams, and marketing stakeholders to help evaluate campaign effectiveness and contribute to marketing mix modelling (MMM) projects.
You’llplay a key role in turning data into stories—helping the business understandwhat’sworking,what’snot, and where to optimise for better results.
Support with end-to-end data collection and validation for all inputsrequiredfor MMM, ensuring accuracy, completeness, andtimelydelivery to modelling partners.
Interpret MMM results and distil complex findings (return on investment, contribution, elasticities…) into clear, actionable insights for marketing and commercial teams.
Maintain strong documentation and governance across MMM cycles, including input logs, model outputs, and learnings for cross-team alignment.
We’reon an exciting journey to transform our Group and the waywe’reshaping finance for good.We’refocusing on the future, investing in our technologies, workplaces, and colleagues to make our Groupa great placefor everyone.
Solid understanding of broader measurement concepts such as incrementality testing, multi-touch attribution (MTA), AB testing, forecasting and time-series modelling.
Experienced in tools such as:
And any experience of these would be great
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
Ready for a career where you’ll learn and thrive? Apply today and find out more.
