About The Role
Be at the wheel of innovation. Drive the future of roadside assistance.
At the RAC, we are on a mission to transform roadside mobility and fleet support for the UK’s leading businesses and vehicle manufacturers. We are seeking a dynamic, visionary, and commercially astute Head of OEM & Fleet to lead our Fleet & OEM sector within our Business Roadside Division, contributing over £150 million in annual revenue.
This is a critical senior leadership role, responsible for defining and delivering our Fleet & OEM strategy, shaping industry-leading propositions, and driving significant growth across a rapidly evolving market.
As Head of OEM & Fleet, you will:
- Own and lead the Fleet & OEM roadside proposition across the RAC Business Roadside Division.
- Be the go-to expert and advocate for Fleet & OEM within RAC, influencing cross-functional teams and stakeholders.
- Develop and execute growth strategies – short, medium and long-term – across acquisition, retention, cross-sell and post-breakdown SMR opportunities.
- Take accountability for the financial success of the sector, driving growth across £79m Fleet and £75m OEM revenue streams.
- Lead structured approaches to partnerships – from SMEs to strategic OEMs – to create compelling, differentiated propositions.
- Champion governance, compliance and SM&CR responsibilities under Section 66A FSMA 2000, ensuring a strong control environment.
- Partner with the CEO and wider leadership team to define RAC’s unique value proposition to Fleet and OEM customers.
Key Responsibilities
- End-to-end ownership of the Fleet & OEM strategy and financial performance
- Identify and convert new partner opportunities and increase post-breakdown SMR penetration
- Manage and grow strategic partnerships, from inception through to performance optimisation
- Deliver best-in-class propositions tailored by customer cohort and market need
- Lead business planning, forecasting and commercial performance management
- Represent RAC externally with OEM, Fleet and industry stakeholders, building trust and growth
- Shape and lead a high performing, engaged and commercially focused team
- Lead transformational change to align structure, capability and delivery to strategy
What We’re Looking For
Experience & Expertise:
- Senior-level/Board experience in the Fleet and/or OEM sector
- Proven track record of sector growth, SMR penetration, and strategic partnerships
- Deep understanding of how Fleet & OEM clients procure and manage roadside services
- Experience navigating complex commercial negotiations and multi-stakeholder environments
- Demonstrable leadership in compliance, governance and SM&CR responsibilities
Skills & Attributes:
- Strategic thinker with a sharp commercial mindset
- Gravitas and credibility with internal and external stakeholders at Board level
- Influential leader with a track record in building high-performing teams
- Clear communicator with strong negotiation and presentation skills
- Decisive and resilient under pressure
- Collaborative change agent able to drive transformation and innovation
Education:
- Degree-level qualification (or equivalent)
- MBA or equivalent senior management qualification preferred
In return, we offer
FREE RAC Ultimate Complete Breakdown Service from Day One.
- 25 days annual leave entitlement plus bank holidays.
- Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
- 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
- Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
- Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
- Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!
We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.
