Job summary
- Develop and deliver targeted data selections for our marketing, research, financial adviser, web-ops and ad-hoc service communications.
- Ensure that audience selections, personalisation and planned tests are accurate, measurable and well documented, using robust statistical experimentation and targeting methodologies.
- Keep customer data secure by implementing our obligations under GDPR and following data protection guidance.
- Test and broadcast customer and adviser outputs (ensuring the right data is applied to the right communication), and provide high-level analysis of channel engagement and response.
- Provide data and insight to plan for future customer engagement, investigate
Job description
Please see role profile for full list of responsibilities.
Person specification
Essential qualifications, skills and experience
- Level 3 qualification (apprenticeship/A-levels/BTEC in a statistical subject or equivalent)
- 5 GCSEs, including English and Maths at Grade 5 (C) or above or equivalent qualification
- You must not already hold a Level 4 Apprenticeship Qualification in Data Analysis.
Experience
- Any experience with large data sets or in a data role including analysing data sets, including querying and extracting data for communications.
- Demonstrable interest or experience of working with any of the following analytical tools; SAS, R, Python or Visualisation tools; Tableau, PowerBI or other Marketing Automation tools.
- Understanding of statistical hypothesis testing and campaign design methodology.
- Ability to interpret data and analysis, summarise key findings and make recommendations to non-data literate colleagues.
- Strong planning and organisational skills to meet deadlines.
- A proven ability to demonstrate attention to detail.
